Product design, strategy, & leadership

Resumé

 

Strategic product designer and design leader with an extensive track record
of shipping SaaS products and native mobile apps in healthcare, financial services, education, and e-commerce. Strong cross-functional collaborator
and communicator, comfortable with ambiguity and complexity, always striving for continuous improvement. Operationally minded, with experience building design practices and processes for high-performing design teams. Highly engaged mentor for peers and emerging product design & UX professionals.

 

Experience

Product Design Lead September 2022 – Present
Panorama Education – Remote

  • Oversee product design execution and its alignment to overall product strategy and goals for one of the company’s three major product lines

  • With engineering leads and product managers, define high-level requirements, constraints, and goals for complex projects, break down large problems into smaller ones, and identify dependencies to rationally sequence the work in a strategic way

  • Collaborate with peer design leads on product-line-spanning design initiatives to integrate those products into a single platform for a cohesive, consistent user experience

  • Mentor and coach product designers, leveling up both technical and communications skills to successfully collaborate across functions and build great products 

  • Create tools, processes, and documentation for design team members to operate smoothly and efficiently


Product Designer
January 2022 – August 2022
Northstar Money – Remote

  • Spun up user research practice encompassing user persona definition and operational processes for continuous discovery and research study execution

  • Partnered with product and engineering to define solutions, scope, and product requirements

  • Facilitated workshops for business stakeholders and cross-functional teams to ideate, align, and make decisions

  • Designed consumer-facing features for financial wellness product on web and iOS; contributed to web and iOS design systems and component libraries


UX/Product Strategist
June 2020 – January 2022
Vanguard – Philadelphia

  • Drove stakeholder alignment on product vision for consumer mobile app serving 2.5M clients

  • Facilitated workshops for business stakeholders and cross-functional teams to ideate, align, and make decisions

  • Led UX strategy with content strategists and user researchers, providing senior leaders with a more cohesive vision of the product’s north star

  • Mentored and coached UX designers and strategists to hone their craft and level-up their skills

  • Developed operational processes; managed day-to-day project tasks and led collaboration sessions for UX designers, writers, and researchers


Lead Product Designer
February 2019 – June 2020
Senior Product Designer January 2018 – February 2019
Product Designer November 2016 – January 2018
Wellframe – Boston

  • Designed features and capabilities from end-to-end for iOS, Android, and web SaaS products

  • Built design system to create consistent and standardized UI patterns; reduced visual design process delivery time by 40%

  • Conducted user interviews and usability testing at client sites with B2B product users; synthesized qualitative data and generated actionable insights for product improvements


Designer
February 2016 – November 2016
BEAM Interactive – Boston

  • Participated in design sprints to define and explore future digital experience with and for firm clients; performed design thinking exercises, competitive and landscape analyses, and experience audits

  • Prototyped working demos with engineering team, observed user testing, and analyzed insights

  • Partnered with producers, account executives, strategists, and
    copywriters to execute against objectives presented in client briefs


UI/UX Designer
February 2014 – February 2016
Wayfair – Boston

  • Led end-to-end creative redesign of iOS app for iPhone and iPad

  • Drove initiative to create mobile style guide and pattern library to reduce engineering effort and unify brand across devices and platforms

  • Collaborated with UX writers and engineers to bring UI designs to fruition


Additional Experience

Designer, Go Ahead Tours June 2012 – December 2013 
EF Education First, Cambridge MA

Designer September 2009 – July 2011 
Block Club Creative, Buffalo NY

Graphic Design Co-op March 2008 – September 2008 
Susquehanna International Group, Bala Cynwyd PA

 

Education

Thomas Jefferson University
M.B.A. Candidate 2021 – present

Drexel University
B.S., Graphic Design 2009
Cum Laude


Coursework

Harvard Business School Online
Developing Yourself As a Leader
April 2020

Massachusetts College of Art & Design
Interaction Design
Fall 2013

Boston University
Interaction Design, Information Graphics, Typography
September 2011 – May 2012


Skills

Strategy & research
Visioning & alignment
Workshop facilitation
Generative & evaluative user research
Usability testing
Data analysis & synthesis
Ideation & brainstorming

Design
User & task flows
Information architecture
Prototyping
Wireframing
Visual design
Design systems

Tools & project management
Figma, Sketch
Figjam, Miro, Mural
Atlassian Suite
Notion
Dovetail, Tetra
Maze, Optimal Workshop


Interests & Activities

Travel
Ultimate frisbee
Biking
Cooking
Rock climbing
Basketball (Go Celtics!)


References available upon request.


Portfolio password: MarcusSmart