Experience
Product Design Lead September 2022 – Present
Panorama Education – Remote
Lead product design execution and its alignment to overall product strategy and goals for one of the company’s three major product lines, including design visioning, shipping features, and providing feedback and direction to fellow designers
With engineering leads and product managers, define high-level requirements, constraints, and goals for complex projects, break down large problems into smaller ones, and identify dependencies to rationally sequence the work in a strategic way
Collaborate with peer design leads on product-line-spanning design initiatives to integrate those products into a single platform for a cohesive, consistent user experience
Mentor and coach product designers, leveling up both technical and communications skills to successfully collaborate across functions and build great products
Product Designer January 2022 – August 2022
Northstar Money – Remote
Spun up user research practice encompassing user persona definition and operational processes for continuous discovery and research study execution
Partnered with product and engineering to define solutions, scope, and product requirements
Facilitated workshops for business stakeholders and cross-functional teams to ideate, align, and make decisions
Designed consumer-facing features for financial wellness product on web and iOS; contributed to web and iOS design systems and component libraries
UX/Product Strategist June 2020 – January 2022
Vanguard – Philadelphia
Drove stakeholder alignment on product vision for consumer mobile app serving 2.5M clients
Facilitated workshops for business stakeholders and cross-functional teams to ideate, align, and make decisions
Led UX strategy with content strategists and user researchers, providing senior leaders with a more cohesive vision of the product’s north star
Mentored and coached UX designers and strategists to hone their craft and level-up their skills
Developed operational processes; managed day-to-day project tasks and led collaboration sessions for UX designers, writers, and researchers
Lead Product Designer February 2019 – June 2020
Senior Product Designer January 2018 – February 2019
Product Designer November 2016 – January 2018
Wellframe – Boston
Designed features and capabilities from end-to-end for iOS, Android, and web SaaS products
Built design system to create consistent and standardized UI patterns; reduced visual design process delivery time by 40%
Conducted user interviews and usability testing at client sites with B2B product users; synthesized qualitative data and generated actionable insights for product improvements
Designer February 2016 – November 2016
BEAM Interactive – Boston
Participated in design sprints to define and explore future digital experience with and for firm clients; performed design thinking exercises, competitive and landscape analyses, and experience audits
Prototyped working demos with engineering team, observed user testing, and analyzed insights
Partnered with producers, account executives, strategists, and
copywriters to execute against objectives presented in client briefs
UI/UX Designer February 2014 – February 2016
Wayfair – Boston
Led end-to-end creative redesign of iOS app for iPhone and iPad
Drove initiative to create mobile style guide and pattern library to reduce engineering effort and unify brand across devices and platforms
Collaborated with UX writers and engineers to bring UI designs to fruition
Additional Experience
Freelance June 2009 – Present
Select clients include: Catapult Thinking, Creative Somerville, Royal Coffee New York, and The Change Climate Project.
Designer, Go Ahead Tours June 2012 – December 2013
EF Education First, Cambridge MA
Designer September 2009 – July 2011
Block Club Creative, Buffalo NY
Graphic Design Co-op March 2008 – September 2008
Susquehanna International Group, Bala Cynwyd PA
Education
Thomas Jefferson University
M.B.A. Candidate 2021 – present
Anticipated completion: Fall 2025
Drexel University
B.S., Graphic Design 2009
Cum Laude
Coursework
Harvard Business School Online
Developing Yourself As a Leader
April 2020
Massachusetts College of Art & Design
Interaction Design
Fall 2013
Boston University
Interaction Design, Information Graphics, Typography
September 2011 – May 2012
Skills
Strategy & research
Visioning & alignment
Workshop facilitation
Generative & evaluative user research
Usability testing
Data analysis & synthesis
Ideation & brainstorming
Design
User & task flows
Information architecture
Prototyping
Wireframing
Visual design
Design systems
Tools & project management
Figma, Sketch
Figjam, Miro, Mural
Atlassian Suite
Notion
Dovetail, Tetra
Maze, Optimal Workshop
Interests & Activities
Travel
Ultimate frisbee
Biking
Cooking
Rock climbing
Basketball (Go Celtics!)
References available upon request.
Password for locked portfolio projects: MarcusSmart